Big picture: In this age of pandemic, companies want to bring wellness and mental health programs to employees. But because of COVID, many indoor activities are limited.
Project: A local company in near Santa Monica, California wants to introduce a wellness program to its staff that can be done outdoors.
Our process: We knew that bikes and other outdoor sports gear have been in great demand because of COVID. Due to the company’s proximity to the shore, we felt custom branded bike was a great option and proposed several different styles. The client chose the beach cruiser since employees will most likely be riding it around the beach.
Custom touch: We chose a bike with teal accent color to match the client’s logo. The teal-striped decals were added as accent detail. Since the client was local, we even assembled the custom bikes so they would be ride-ready on delivery.
Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.