Last updated on March 14th, 2024 at 11:49 pm
For many non profits, promotional items is an important part of the marketing strategy. As we have discussed in previous blog posts, the right promotional products can help create a sense of loyalty and community. They become your walking billboard . In this blog post, we will discuss the different ways you can utilize promotional items in your non profits fundraising efforts to increase awareness, membership and donation.
In order to encourage donation at any level, it is helpful to introduce different promotional gifts based on the donation amount. For example, many local public radio stations have annual membership drives and various branded thank you gifts will be given based on the donation amount. This is a great way to encourage people to give no matter what amount they are comfortable with, and a nice mug, tote bag or tumbler may just do the trick!
Every non profit organization has its mission and cause, and when it comes to choosing promotional products, they should align with the organization’s values and all that it stands for. An organization that focuses on sustainability could invest in eco-friendly promotional items; a children hospital could have stationary, notepads and postcards printed with kids drawing; a vintage custom printed radio would be perfect for a public radio pledge drive. Choosing a promotional item that echoes your organization purpose and value, will resonate with those of your members and supporters as well. Remember the iconic New Yorker tote bag? It’s way more than just a tote bag, but a cultural and status symbol. Non-profits can absolutely turn a regular member gift into a thoughtful gift and every member into a mini ambassador.
All non profit organizations rely heavily on volunteers, people who feel deeply about their cause and mission, and who are willing to sacrifice valuable time making things happen. These are the people who are the heart and soul of the non profit. Some organizations will have an annual gala or celebration and it is a perfect time to hand out awards to those who are influential and have made a great impact. Giving custom awards is more than a gesture; it is giving appreciation and acknowledging efforts to the loyal supporters who work tirelessly for the same purpose.
We hope that there are some inspirations to kick start your fundraising efforts this year. If you have a campaign in the future and need some ideas, please reach out and contact us today!
