Last updated on May 4th, 2023 at 08:46 pm
Sustainable promotional products are becoming increasingly popular as companies look for ways to align their marketing efforts with their brand identity and values. These eco-friendly items including business apparel not only reduce the environmental impact of promotional products, but they also have the potential to boost a brand’s image.
Need more convincing why you should go eco-friendly route in your next promotional production campaign? Here are 3 reasons on why sustainable promotional products can boost your brand’s image:
Environmental Responsibility:
The demand for eco-friendly promotional products is on the rise, with 44% of consumers stating that they are more likely to do business with a company that uses sustainable promotional products, according to a study conducted by ASI (Advertising Specialty Institute). By choosing eco-friendly materials and reducing waste such as the Arcane Large Day backpack, companies can demonstrate their commitment to environmental responsibility, which is becoming increasingly important to consumers.
Social Responsibility:
By choosing to work with suppliers such as Slowtide that prioritize fair labor practices and sourcing materials from local communities, companies can support ethical practices and contribute positively to the well-being of society. This not only enhances the company’s image but also helps to create a positive impact on the environment and the communities in which they operate.
Increased Engagement:
Eco-friendly promotional items tend to be more unique and creative than traditional promotional products, which can capture people’s attention and generate interest. By incorporating eco-friendly promotional items into marketing efforts such as customer appreciate gifts or employee onboarding gifts, companies can differentiate themselves from competitors who are not prioritizing sustainability, and stand out in a crowded market, leading to increased engagement and brand loyalty.
By aligning their marketing efforts with their commitment to sustainability, companies can differentiate themselves from competitors who are not prioritizing environmental or social responsibility. This can help them appeal to a growing number of consumers who are actively seeking out socially responsible brands, and establish themselves as leaders in the industry.
