Gifting Strategies for B2B Outreach Campaigns

Last updated on November 12th, 2024 at 01:32 am

Competition in the business to business sales environment has increased in the past few years. Cold email saw effective results peaked in the late 1990s, and recent changes in Google’s email policies significantly impacted cold email campaigns.  According to a survey by Ooma, Inc., 54% of businesses received 5 or more robocalls daily! With countless emails & robocalls trying to grab businesses’ attention,  it’s no surprise that many messages go unnoticed. To capture attention, you need something more personal and memorable. In this blog post, we will show you a few gifting strategies for businesses that have shown results time and time again.

Leveraging the Power of Gifting

Gifting is an effective way to build relationships and foster goodwill. The goal isn’t to replace your current outreach efforts but to use gifting as another touchpoint to connect with your targeted audience in a B2B campaign. Thoughtful gifting can help break the ice and encourage a conversation starter, making your outreach more effective. 

Here’s are 5 key points to consider:

1. Personalize Your Approach: Choose gifts that resonate with your target audience, take the time to research their interests or challenges. During the discovery phase take note of the demographics, title, or consider the company’s culture. This will help narrow down the search for a relevant gift.
2. Timing Matters: Consider sending gifts during key moments, such as after a meeting or a successful project completion. You also know the date for all major holidays and can make the gifts seasonal and in a theme of a particular industry.
3. Opt for Experiences: The “best” promotional product is a gift that can give the recipient “A Taste of The Actual Experience” working with your company. Providing a promotional item that will enhance their work, or solve some of the pains that the recipient is experiencing. Be creative here and think like the recipient of gifts.
4. Sustainable Choices: In today’s eco-conscious market, consider gifts that are sustainable. Eco-friendly promotional product options not only show your commitment to the environment but also resonate with many businesses’ values.
5. Follow Up Strategically: Gifting shouldn’t end with the package delivery. Use it as a springboard for further engagement. Follow up with a call or email to discuss the gift and how you can assist them. This keeps the conversation going.  

Measuring Success

It’s essential to track the impact of your business gifting strategies. Monitor engagement rates and follow-up interactions. You can even combine the branded gifts as part of your digital marketing campaign, and create sweepstakes & rewards by following the call to action you have determined for outreach. 

Conclusion

By leveraging the power and strategies of business gifting, you can cut through the noise and create meaningful connections with your target audience. 

Remember, a well-timed, personalized gift can:

• Break the ice and spark conversation.
• Reinforce your brand message.
• Build lasting relationships.

Ready to elevate your B2B outreach strategy? Schedule a meeting with us to explore how branded gifting can help you achieve your goals.