Whether you are a new business or one who has been in business for years, promotional products should be an essential part of your marketing, customer retention and employee appreciation plans. However, how should you choose from thousands of promotional items that are available? Should you go with the latest trends or the must haves? In this article we will go over a list of the best promotional products for any new business!
From our years of experience in dealing with hundreds of business finding their perfect promotional products, there are a few that we find should always be on hand. Having products in stock ready to use could mean saving money with these promotional products . It is because you are buying in bulk, outside of peak season, and paying economy shipping, when you are a new business saving money maybe one of your top priority!
Writing instruments aka pens and pencils are the staples of every office and business. It makes a lot of sense to have a supply of branded pens in stock for employees and clients. It is inexpensive, and it is something that everyone uses all the time. Pens come in different materials, colors, and many name brands such as Pilot, Pentel, Le Pen and Sharpie can be branded as well, making pens one of the must have promotional products any business should have.
Second to pens, journals, notebooks or sticky notes go hand-in-hand with the branded pens. Depending on your business, a bookbound journal, spiral notebook, jotter, notepad or sticky notes may work better but any business can definitely find value in having a branded notebook in the office for any meetings and events.
If you are looking for promotional items on the go, nothing will be better than a tumbler, coffee mug or water bottle. A well made drinkware item will get consistent use for a long period of time, sometimes for months and years. It is the perfect promotional gift for employees and visiting clients. A well-made tumbler or mug will go a LONG way.
Even though we are living in a digital age, sometimes it is still easier to read or get an overview of a business or services on something tangible like a business card or flyer. It is very inexpensive these days to get a large quantity of business collateral printed. Having them in stock at the office could save you money to print just a few at a time for each meeting.
Outfitting your team with branded t-shirts, polos and hats can be one of the best marketing investments you can make. Corporate apparel creates a uniform look that makes great first impression, stands out from your competition, creates brand and employee loyalty.
There is no solid rule when it comes to the best time to purchase promotional items. If you are a new business, or when you have just finished a new branding for your business, it is the best time to survey the branded items in inventory and replenish. Posting your brand new promo items on social media is a fun way to announce the new business or branding!
Is it better to purchase a large quantity of low cost promotional products or a lesser quantity of high quality promotional products? That is an interesting question and one answer does not fit all. Depending on your project goal and budget, there are different considerations in selecting products. The best promotional product is effective, speaks to the target audience and designed with them in mind. It CAN be an inexpensive or a premium item. Finding the best promotional products is a long journey and we are here to help you every step of the way!
