Last updated on October 9th, 2023 at 08:00 pm
These days it is not enough to just give gifts or promotional items to clients. Branded thoughtful gifts with clear intention and targeted to the clients are the key to success to any customer appreciation campaign. In this blog post we will discuss the importance of carefully curated branded gifts and how you can get started.
We recently had the pleasure of having Theresa Hegel from ASI Media as a guest on our podcast, The Small Business Show.
Theresa Hegel is the mastermind behind ASI Media’s sustainable “Promo for the Planet” initiative. As the executive director for digital content, she has made significant contributions to apparel, digital technology, and business operations management. With a background in journalism and strategic planning, Theresa’s standout editorial endeavors earned her a Jesse H. Neil award for Wearable magazine.
Listen to the entire episode with Theresa here:
In today’s marketplace, the focus is shifting towards Quiet Luxury and Sustainability for promotional products. By opting for eco-friendly materials, brands can not only reduce their environmental impact but also enhance their brand image and connect with customers who value sustainability. Embracing timeless pieces over fleeting trends positions brands as tastemakers while fostering deeper connections with customers through tangible promotional products.
Brands must not only consider their environmental impact but also focus on brand fill – selecting branded thoughtful gifts that resonate with their target audience. It is crucial to choose sustainable promotional products that appeal to customers in such a way that they will keep and use them for a longer period of time.
Choose eco-friendly materials like recycled paper, bamboo, and organic cotton as promo items, and embrace reusables like tote bags, reusable water bottles, and mugs, minimizing single-use waste.
Select thoughtful gifts that align with your brand’s values and resonate with your target audience, showcasing a commitment to sustainability. Share sourcing stories to amplify the feel-good factor and forge deeper brand connections. When customers understand the planning and effort that went into selecting these branded thoughtful gifts, they are more likely to connect with your brand on a deeper level.
Instead of following short-lived trends, Quiet Luxury emphasizes classic pieces that stand the test of time. These could include well-crafted accessories or apparel that remain stylish for decades rather than being popular for a fleeting moment.
For example, consider offering leather wallets, belts, or keychains that are made with high-quality craftsmanship. These timeless accessories can be personalized with your brand logo to provide a lasting impression.
Offer stylish and durable drinkware options like stainless steel water bottles, tumblers, or ceramic mugs featuring your logo design. These products can serve as practical gifts while promoting sustainability and long-lasting use.
In an increasingly digital world, physical experiences hold great value for customers who seek something tangible beyond online brand interactions. Promotional products can turn your clients and customers into brand ambassadors, allowing them to showcase their affiliation in a real way while creating lasting memories associated with the brand experience.
Are you looking to create thoughtful gifts for your clients or employees? Contact us today to get started!
